Information is currency, folks, we must never forget this.
This new, digital realm where we spend half of our waking hours is filled to the brim with information. We wade through it day in and day out, looking for the paths of least resistance, paved by advertisers and lit by the shiny silver of our personal wealth. Those at the top of the technocratic heap are those who have the widest stream of information flowing through them.
Google, for instance, wields an incredible amount of influence on the entire internet, and, with so many people spending so much time on the internet, we would hope that they search engine company would be acting benevolently with their search results.
This is apparently not the case.
Search visibility is a key industry measure of how findable a publisher’s content is in Google search. New data shows that Google has suppressed Breitbart’s search visibility by 99.7 percent since 2016.
On April 4, 2016, Breitbart ranked in the top ten search positions (i.e., on the first page of Google search results) for 355 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top ten search positions for only one search term. And, on April 4, 2016, Breitbart ranked in the top 100 search positions for 16,820 key search terms; but now, as of July 20, 2020, Breitbart ranks in the top 100 search positions for only 55 search terms.
Moreover, organic Google search traffic to Breitbart (measured by unique visitors) is down 63 percent when comparing the first half of 2016 with the first half of 2020.
The sheer scope of Google’s influence is terrifying enough, but when we begin to extrapolate the effects that they can have on an election, this sort of arbitrary censorship becomes a truly problematic reality in a land founded on the freedom of speech.