Hello, everyone! In today’s engaging exploration, we’re going to immerse ourselves in the fizzy world of beer. Have you ever pondered about the most popular beers in the U.S. currently? Based on recent numbers from Bump Williams consulting firm, it’s Modelo Especial, Michelob Ultra, and Bud Light leading the pack.
Isn’t it a common assumption that Bud Light would be in pole position? However, this year, it’s Modelo Especial taking the crown, making up 9.3% of beer dollar sales in U.S. stores. Michelob Ultra is nipping at its heels with 7.1%, while Bud Light has slid to the third position with 7.0%. Quite a game-changer!
So, what’s behind Michelob Ultra’s sudden surge? It appears its success can be attributed to several key elements, such as exceptional advertising, approval from US customers, sturdy retailer backing, and effective distributor delivery. Additionally, they’ve been skillfully navigating the “health & wellness” wave, catering to our preference for healthier beverage choices. Shrewd move, wouldn’t you say?
Though Bud Light may have slipped a bit, let’s not count them out just yet. As per Bump Williams Consulting, Bud Light still reigns supreme in terms of volume sold in the U.S. Despite a couple of setbacks, the future still looks promising. Take, for instance, the notable boycott in April 2023. Since that incident, Bud Light’s retailer backing has been on a steady rise.
Recall that Bud Light faced some serious backlash after collaborating with transgender influencer Dylan Mulvaney. This included creating dedicated beer cans to celebrate her “365 days of girlhood.” This initiative, combined with a few remarks from Bud Light’s marketing VP, led to a boycott from conservative influencers and public figures.
Bud Light’s self-destruction is one of the biggest unforced errors ever in consumer brands.
Billions in brand value destroyed in weeks.
Unless your brand is specifically about politics, leave politics out of your brand. pic.twitter.com/DcQWRhooyx
— Bill D’Alessandro (@BillDA) July 18, 2024
We must also take note of Michelob Ultra and Busch Light. They are both making strides in the industry, supported by effective partnerships with sports organizations like the NBA, PGA, NASCAR, and the Olympic Games. It seems their approach of engaging with sports fans and beer enthusiasts is proving successful.
And there you have it! A thrilling journey through brand rivalries and beer sales. Who would’ve thought the beer industry could be this riveting? Until our next chat, cheers to you all!
