JPMorgan Chase, the largest bank in the United States, downgraded Target’s stock from “overweight” to “neutral.” This change in rating indicates a shift in sentiment among financial analysts, who were previously bullish on Target’s stock and considered it a good value compared to other stocks in its market.
The downgrade by JPMorgan analyst Christopher Horvers came as a result of several factors, including market shifts and what he referred to as “recent company controversies.” Horvers noted concerns about a weakening consumer market and the ongoing shift in consumer spending away from goods, which accounts for 51% of Target’s sales.
Furthermore, Horvers pointed out that Target has been experiencing a decline in market share on a one-year view, which could potentially accelerate during the back-to-school season and linger through the holiday season. He attributed this potential decline to consumer pressures and the recent controversies surrounding the company.
Target faced a wave of backlash last month over the availability of certain controversial products in its stores. These products included LGBTQ onesies, “tuck-friendly” bathing suits, drag queen books for children, and clothing promoting satanism. While Target took some measures by removing certain items from its shelves and relocating others to the rear of stores, the controversy impacted the company’s stock performance.
Target’s stock witnessed a significant downturn for nearly two weeks following the backlash. Some observers even drew comparisons to the fate of Bud Light, a brand that faced a similar situation in the past. However, on Thursday, Target managed to halt its consecutive losing streak on Wall Street.
BREAKING: JP Morgan just downgraded Target’s stock, after its longest losing streak in 23 years citing “too many concerns rising’.
Happy Pride Month Target!!
— Charlie Kirk (@charliekirk11) June 1, 2023
Despite this brief respite, Target’s stock has experienced a decline of 12% in 2023, in contrast to the healthy gains observed in the broader market, as indicated by the S&P 500 index.
Target, being one of the largest retailers in the United States, continues to navigate the ever-evolving consumer landscape and respond to market dynamics. The company’s ability to address consumer concerns, maintain its market position, and regain investor confidence will be key factors in determining its future performance.