Former President Trump recently took to his new social media platform, Truth Social, to express his disapproval of Bud Light’s controversial partnership with a transgender influencer. The former president called the move a “mistake of epic proportions” and stated that the beer brand has “paid the price” for their decision.
In a post on the platform, Trump claimed that Anheuser-Busch, the parent company of Bud Light, is not a “woke” company, but that he has a list of companies that are. He also threatened to release this list to the world, citing that “the Radical Left” often does the same to conservative companies and people.
“And for that a very big price was paid, but Anheuser-Busch is not a Woke company, but I can give you plenty that are,” he wrote. “Am building a list, and might just release it for the world to see.”
The partnership between Bud Light and TikTok star Dylan Mulvaney sparked an immediate backlash, with many vowing to boycott the beer brand. As a result, sales for the brand plummeted and other competitors, such as Modelo Especial, surpassed it in sales. Despite efforts to win back customers, Bud Light’s sales continue to struggle, with a nearly 30% decrease year over year.
Trump’s comments regarding Anheuser-Busch’s support of agriculture and the employment of thousands of Americans, including military veterans, show his support for the company. He even suggests that the company deserves a “Second Chance,” and instead, we should be targeting companies that are “looking to DESTROY AMERICA.”
While some conservatives, such as Nikki Haley’s campaign, have criticized Trump for focusing on a beer company rather than the issues facing Americans, others have expressed their support for the former president’s stance. Many have respectfully disagreed with him but still stand by his conservative values.
Matt Walsh who was behind “What is a Woman” spoke out.
We managed to organize the first effective conservative boycott ever. Nobody has given any good reason why we should surrender now without an apology or concession. Anheuser-Busch isn’t even an American company. We would be snatching defeat from the jaws of victory for the sake…
— Matt Walsh (@MattWalshBlog) February 7, 2024
Trump gave no strategic reason why abandoning this one single effective boycott effort would be a good idea. Apparently we should back off because it would be the nice thing to do and it’s very important to be nice to foreign conglomerates who push transgenderism.
— Matt Walsh (@MattWalshBlog) February 7, 2024
One commentator even went as far as to say that Bud Light should apologize for their “woke” decision, further highlighting the divide between conservative and liberal values.
Conversation starter: #Trump acknowledges #BudLight #AnheuserBusch woke blunder, but asks forgiveness in view of other praiseworthy things the brand has done. He’s our nominee, but that’s a hell no without the slightest acknowledgment of error. pic.twitter.com/xCfGAwEIjf
— Mark Davis (@MarkDavis) February 7, 2024
However, some of Trump’s supporters are in agreement with him. Some have expressed their willingness to lift the ban on Bud Light and give the company a chance at redemption. This shows the complexity of the conservative mindset and their willingness to forgive and move on.
How can you not love President Trump? He truly loves the hard-working men and women of America.
I’m buying Bud Light for my Super Bowl party!
What about you? 👇 pic.twitter.com/OjWZDDQ2LV— Vince Langman (@LangmanVince) February 6, 2024
In the end, Trump’s comments on the Bud Light partnership highlight the ongoing battle between conservative and liberal ideologies. While the former president’s stance may anger some die-hard conservatives, it ultimately highlights the values that make conservatives different from Democrats.
Regardless of where one stands on this issue, it is clear that the Bud Light ad featuring Dylan Mulvaney will go down in history as a controversial and costly decision for the popular beer brand. Whether or not they can win back the loyalty of their conservative consumer base remains to be seen, but one thing is for sure: this divisive topic will continue to be a point of discussion among conservatives and liberals alike.
