In recent news, retail giant Target has found itself at the center of a debate surrounding its Pride collection and a partnership with a clothing manufacturer called Abprallen. The focus of the controversy lies on Target’s decision to include swimwear labeled as “tuck-friendly,” specifically designed to accommodate transgender and non-binary individuals.
Megyn Kelly, a prominent podcast host, has expressed her criticism of Target’s collaboration with Abprallen. Kelly argues that women do not require extra material around the crotch area and questions the necessity of swimwear that caters to individuals who do not possess female anatomy.
“Target decided it would be a great idea to partner with a company — as far as I could tell one of its main lines seems to be sort of a pro-Satan line of clothing,” Kelly noted, referring to Abprallen. “They decided to willingly partner with this clothing manufacturer to make Pride month gear that includes bathing suits that are quote ‘tuck-friendly’ that have extra material around the crotch, which no woman needs because we don’t have penises down south in Rio.”
“We don’t need extra material and we don’t need tuck-friendly, but the Target CEO is out there defending this saying: ‘Look, the extra crotch wear and the tuck-friendly bathing suits are important, that this whole line in the Pride department is a good business decision. It’s the right thing for a society,’” Kelly added.
Abprallen, known for its provocative designs, prominently features rainbow-colored imagery and slogans related to social issues on its website. Abprallen’s website features a skeleton draped in rainbow colors, a “Trans Witches For Abortion” badge, and a “Satan respects pronouns” T-shirt. The product page for the “Satan respects pronouns” shirt claims members of the LGBT+ community are “so often referred to as being a product of Satan or going against God’s will” and argues that the Church of Satan and The Satanic Temple are more tolerant of the gay community.
Target’s CEO, Brian Cornell, defended the decision, emphasizing the importance of inclusivity and supporting all families. He highlighted that these choices align with the company’s commitment to diversity, equity, and inclusion (DE&I) efforts. Cornell suggests that these decisions not only reflect the values of Target but also benefit the business by driving sales and fostering engagement with both employees and customers.
The controversy surrounding the swimwear is just one facet of Target’s Pride collection, which encompasses various products, including baby onesies and other merchandise adorned with inclusive messages and symbols.